Dorset is a county located in the south-west of England. Its county town is Dorchester, and other major towns include Bournemouth, Poole, and Weymouth.
Dorset is known for its beautiful coastline, which stretches for 95 miles and includes the Jurassic Coast, a UNESCO World Heritage Site that boasts stunning rock formations and fossils from millions of years ago. The county is also home to the Purbeck Hills, a range of chalk hills that provide stunning views of the coast.
In terms of history, Dorset has a rich heritage that dates back to the prehistoric era. The county is home to many ancient sites, including the famous Cerne Abbas Giant, a hill figure depicting a naked man with a giant erection, and Maiden Castle, one of the largest Iron Age hill forts in Europe.
Dorset is also known for its literary connections, with famous authors such as Thomas Hardy and Enid Blyton having lived and worked in the county. The countryside and coastline of Dorset have been a source of inspiration for many artists, writers, and poets over the years.
Local SEO: Optimise your website and online listings to appear in local search results when people search for businesses in Dorset. This can include adding location-specific keywords to your website, claiming your business on Google My Business, and getting listed in local directories.
Social media: Create social media profiles for your business on platforms like Facebook, Twitter, and Instagram to engage with local customers and promote your products or services. Share photos and updates about your business, run promotions and contests, and respond to customer inquiries and feedback.
Content marketing: Create blog posts, videos, or other types of content that provide value to your target audience and showcase your expertise. This can help you establish your business as a trusted authority in your industry and drive traffic to your website.
Local events: Participate in local events and community activities to connect with potential customers and build brand awareness. You could set up a booth at a local fair, sponsor a charity event, or host your own event, such as a workshop or product launch.
Email marketing: Build an email list of customers and prospects and send regular newsletters or promotional emails. This can help you stay top-of-mind with your audience and drive sales.
Referral marketing: Encourage your satisfied customers to refer their friends and family to your business. Offer incentives, such as discounts or free products or services, to customers who refer new business to you.
These are just a few marketing activities that small businesses in Dorset could consider. The key is to choose strategies that are appropriate for your business and your target audience, and to track your results to see what’s working and what’s not.
Based in Weymouth, Dorset, serving Dorchester, Hampshire, Wiltshire, and the UK, small business marketing services that will establish your business online and in the real world.
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